Hence, they have advised those who are still interested to obtain the MoonSwatch to give Swatch Mid Valley KL a call first at 03-22825004 to check in-store availability. Based on our conversation with the staff at the Mid Valley KL branch, it seemed that stocks remained scarce and they would sell out as soon as they arrived at the store. The watch would be known as the Swatch Sistem 51, be priced at around 150, and use a new type of robotically-produced mechanical movement made from just 51 parts. As for their watches, Swatch are known for building affordable, reliable, plastic, Swiss made quartz watches. Back in 2013, Swatch made a huge announcement at Baselworld that they would be producing and selling a new type of Swiss mechanical watch for a new low price. Also the Swatch Watch Group is one of the largest in the world. Inspired by 1950s designs, Vacheron Constantins classic dress watch (that is, it pairs really well. They get a lot of respect in the watch industry thanks to their huge role in helping the Swiss watch industry to survive.
The name of the product is a play on Omega’s iconic wristwatch the Speedmaster Professional that was the first watch on the Moon in 1969 while bringing to mind Swatch’s role in the revival of Swiss watchmaking in the 1980s. A visit to the Swatch’s website a few days ago, Pavilion is back on the list together with another branch just across the road at Fahrenheit 88.ĭespite having more stores selling the MoonSwatch collection, this does not mean there are more stocks available to consumers even though Swatch has early on said that it is not a limited edition release. Yes, Swatch is considered a good watch brand. With the MoonSwatch, Swatch and Omega pulled off a masterstroke with a collaboration that benefits both brands. The Swatch Group even went on to become the world's largest watchmaker.Originally available only at Swatch Pavilion KL, we noticed sometime in June that the company changed the retail location list for the MoonSwatch collection to the branch in Mid Valley Megamall KL. Extremely Limited Shinola Mackinac Automatic Yacht Timer 40mm Limited Edition 3,500.00 Sale 75 off Flash Sale Tsovet SMT-FW42 Automatic Black Limited Edition 499.99 2,000. The first Swatch was launched on the Swiss market on 1 March 1983 and the plastic watch's name became that of a group, the industry's undisputed leader, which owns 18 illustrious brands such as Breguet, Blancpain, Omega, Longines, Tissot and Calvin Klein. The Swatch revolution began: how a small bit of plastic saved a major part of the Swiss economy and revived the attractiveness of a watchmaking industry acknowledged as the best in the world! The technical accomplishment was combined with a stroke of business genius: the Swatch was launched not as a watch, but as a fashion accessory. This meant that the watch could be marketed to old and young alike, to men and women, to fit each season's new trends. It could be mass produced using highly automated machinery, but the different versions could easily be identified thanks to the different colours used on the straps, the drawing on the face, etc. It includes the technical quality of watches (accuracy, reliability, water-resistance and shock-resistance), as well as their aesthetic quality (elegance and originality of design). We’re working around the clock behind the scenes to make the 11 unique watches and are replenishing our selected Swatch stores regularly with this special collaborative collection between Swatch and OMEGA. Swiss Made embodies a concept of quality that has been forged over the years. Trendy, cheerful and colourful, the Swatch of 1983 singlehandedly brought the Swiss watch industry back from the brink of oblivion and did so with a price. Due to overwhelming demand from Swatch fans all over the globe, there is currently not enough stock of the Bioceramic MoonSwatch Collection. It could not be opened, and therefore could not be repaired, so its quality had to be above reproach. All Swatch watches come with the label Swiss Made. The two engineers designed a plastic watch with a very simplified mechanism: 51 components, against at least 91 for an ordinary quartz watch.
This is also the revolutionary story of a plastic watch that saved the Swiss watchmaking industry.Īs a reminder, the arrival of the Swatch took place at a time, the late 70s, when the Swiss watchmaking industry was dealing with a crisis brought on by the strong competition created by Japanese quartz watches.Įrnst Tomke, Director of ETA, asked Elmar Mock and Jacques Müller, two of his youngest engineers, to design a movement costing only 5 Swiss Francs (equivalent to 7 Euros in 2016), while the cheapest available on the market at the time cost 15 Francs (equivalent to 21 Euros in 2016).
Although the greater public knows Swatch as the name for fun, affordable and Swiss quality watches, the name actually refers to the world's largest watchmaking group.